Srinivasa, Bala,
Winning middle India : the story of India's new-age entrepreneurs / Bala Srinivasa, T.N. Hari. - xviii, 187 pages ; 23 cm.
Includes bibliographical references (pages 183-187).
1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.
9780670096800 Rs. 599.00
Entrepreneurship--India.
Labour market--India
Entrepreneurship--India--Case studies.
New business enterprises--India--Case studies.
Economic development--India--21st century.
India--Economic conditions--21st century.
331.120954 / S77424w
Winning middle India : the story of India's new-age entrepreneurs / Bala Srinivasa, T.N. Hari. - xviii, 187 pages ; 23 cm.
Includes bibliographical references (pages 183-187).
1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.
9780670096800 Rs. 599.00
Entrepreneurship--India.
Labour market--India
Entrepreneurship--India--Case studies.
New business enterprises--India--Case studies.
Economic development--India--21st century.
India--Economic conditions--21st century.
331.120954 / S77424w