Institute of Development Studies Kolkata catalog

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Rivkin, Steve.

The Making of a name : the inside story of the brandswe buy / Steve Rivkin. - Oxford : O.U.P., 2004. - 275p

HB

ISBN: 0195168720 Rs 395.00

Standard No.: 3071 [old SOUL v1.0 record id]

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Dewey Class. No.: 658.827 / R 35 m

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