Ethnographic thinking : from method to mindset / Jay Hasbrouck.
Material type: TextLanguage: English Original language: English Series: Anthropology and BusinessPublication details: New York : Routledge, 2018Edition: Special Indian EditionDescription: xviii ,119 p. ; 24 cmISBN: 9781032353586 :Subject(s): Ethnology -- MethodologyDDC classification: 305.8001Item type | Current library | Call number | Status | Date due | Barcode |
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Textual Documents | Institute of Development Studies Kolkata | 305.8001 H344e (Browse shelf (Opens below)) | Available | 8680 |
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305.8 Y 1 O Organizational ethnography : studying the complexities of every day life / | 305.8001 C 612 R Routes : travel and translation in the late twentieth century / | 305.8001 H182E Ethnography: principles in practice / | 305.8001 H344e Ethnographic thinking : from method to mindset / | 305.8001 J71E Ethnography in social science practice / | 305.8001 K9677c Conceptualising society / | 305.8001 L46A Analysis and interpretation of ethnographic data : a mixed methods approach / |
Includes bibliography and index.
Introduction: A Starting Place: Design Thinking and Ethnographic Thinking
1. Cultivating Curiosity--2 Expanding Awareness -- 3. Deferring Judgement -- 4. Adapting Thoughtfully-- 5. Immersing Fully-- 6. Facilitating Tactically -- 7. Documenting Diligently-- 8. Analyzing Holistically --9. Situating Intentionally-- 10. Storytelling Empathically--Conclusion.
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
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