TY  - BOOK
AU  - Srinivasa,Bala
AU  - Hari,T.N.
TI  - Winning middle India: the story of India's new-age entrepreneurs 
SN  - 9780670096800
U1  - 331.120954 23
PY  - 2022///
CY  - Gurugram, Haryana, India
PB  - Penguin Business, an imprint of Penguin Random House
KW  - Entrepreneurship
KW  - India
KW  - Labour market
KW  - Case studies
KW  - New business enterprises
KW  - Economic development
KW  - 21st century
KW  - Economic conditions
N1  - Includes bibliographical references (pages 183-187); 1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad; Also available as an e-book
ER  -