TY  - BOOK
AU  - Mayhew,Leon H.
TI  - The New public : professional communication and the means of social influence
SN  - 0521484936
U1  - 659.2 
PY  - 1997///
CY  - Cambridge
PB  - C.U.P.
KW  - Public Relations
KW  - Communication - Social Aspect
KW  - Influence (Psychology)
ER  -