Includes bibliographical references and index.

An introduction to behavioral economics and public health / Christina A. Roberto and Ichiro Kawachi -- Intertemporal choices for health / Justin S. White and William H. Dow -- Maintenance of healthy behaviors : forming and changing habits / Dennis Rünger and Wendy Wood -- Emotions and health decision-making : extending the appraisal tendency framework to improve health and health care / Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner -- Social norms, beliefs, and health / Brent McFerran -- Communicating for action : the importance of memorability and actionability / Jason Riis and Rebecca K. Ratner -- Nudging individuals toward healthier food choices with the 4Ps framework for behavior change / Zoë Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey -- Incentivizing health behaviors / Kristina Lewis and Jason Block -- Slim by design : moving from can't to CAN / Brian Wansink -- Applying behavioural economics in a health policy context : dispatches from the front lines / Michael Sanders and Michael Hallsworth -- From choice architecture to policy infrastructure : multi-level theory and the political economy of health behaviors / Frederick J. Zimmerman.