000			01993nam a22002537a 4500
003			OSt
005			20230116135825.0
008			230116b |||||||| |||| 00| 0 eng d
020			_a9781032353586 : _cRs.995.00 _qpbk
040			_aIDSK _beng _cIDSK
041			_aeng _heng
082	0		_223 _a305.8001 _bH344e
100	1		_a Hasbrouck , Jay _94221
245	1		_aEthnographic thinking : _bfrom method to mindset / _cJay Hasbrouck.
250			_aSpecial Indian Edition.
260			_aNew York : _bRoutledge, _c2018.
300			_axviii ,119 p. ; _c24 cm.
440			_aAnthropology and Business _94222
504			_aIncludes bibliography and index.
505			_aIntroduction: A Starting Place: Design Thinking and Ethnographic Thinking 1. Cultivating Curiosity--2 Expanding Awareness -- 3. Deferring Judgement -- 4. Adapting Thoughtfully-- 5. Immersing Fully-- 6. Facilitating Tactically -- 7. Documenting Diligently-- 8. Analyzing Holistically --9. Situating Intentionally-- 10. Storytelling Empathically--Conclusion.
520			_aThis book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
650		0	_2LCSH _aEthnology _xMethodology _94223
942			_2ddc _c010
999			_c23287 _d23287