000			01823cam a2200361 i 4500
001			23150471
003			OSt
005			20240219120143.0
008			230531s2022 ii b 000 0 eng
020			_a9780670096800 _cRs. 599.00
040			_aIDSK _beng _cIDSK
043			_aa-ii---
082			_223 _a331.120954 _bS77424w
100	1		_aSrinivasa, Bala, _eauthor. _94711
245	1	0	_aWinning middle India : _bthe story of India's new-age entrepreneurs / _cBala Srinivasa, T.N. Hari.
264		1	_aGurugram, Haryana, India : _bPenguin Business, an imprint of Penguin Random House, _c2022.
300			_axviii, 187 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 183-187).
505	0		_a1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.
530			_aAlso available as an e-book.
650		0	_aEntrepreneurship _zIndia. _94712
650		0	_aLabour market _zIndia _9858
650		0	_aEntrepreneurship _zIndia _vCase studies. _94713
650		0	_aNew business enterprises _zIndia _vCase studies. _94714
650		0	_aEconomic development _zIndia _y21st century. _94715
651		0	_aIndia _xEconomic conditions _y21st century. _94716
700	1		_aHari, T. N., _eauthor. _94717
942			_2ddc _c010
999			_c23410 _d23410