Winning middle India : the story of India's new-age entrepreneurs / Bala Srinivasa, T.N. Hari.
Material type: TextPublisher: Gurugram, Haryana, India : Penguin Business, an imprint of Penguin Random House, 2022Description: xviii, 187 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780670096800Subject(s): Entrepreneurship -- India | Labour market -- India | Entrepreneurship -- India -- Case studies | New business enterprises -- India -- Case studies | Economic development -- India -- 21st century | India -- Economic conditions -- 21st centuryDDC classification: 331.120954 Also available as an e-book.Item type | Current library | Call number | Status | Date due | Barcode |
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Textual Documents | Institute of Development Studies Kolkata | 331.120954 S77424w (Browse shelf (Opens below)) | Available | 8752 |
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Includes bibliographical references (pages 183-187).
1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.
Also available as an e-book.
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