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Winning middle India : the story of India's new-age entrepreneurs / Bala Srinivasa, T.N. Hari.

By: Srinivasa, Bala [author.]Contributor(s): Hari, T. N [author.]Material type: TextTextPublisher: Gurugram, Haryana, India : Penguin Business, an imprint of Penguin Random House, 2022Description: xviii, 187 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780670096800Subject(s): Entrepreneurship -- India | Labour market -- India | Entrepreneurship -- India -- Case studies | New business enterprises -- India -- Case studies | Economic development -- India -- 21st century | India -- Economic conditions -- 21st centuryDDC classification: 331.120954 Also available as an e-book.
Contents:
1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.
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Includes bibliographical references (pages 183-187).

1. No longer 'like that only' -- 2. Covid-19 and the silver lining -- 3. India on the move, finally -- 4. Mera Bharat: middle India's next 500 million consumers -- 5. Nilekani, Ambani and jobs brew a magic potion -- 6. Sunsilk ka chota packet -- 7. India's job creation challenge -- 8. Reimaging middle India with technology -- 9. The bees and earthworms of the economy -- 10. Playbook for succeeding in middle India -- 11. The connection between Rafiganj and Kodad.

Also available as an e-book.

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