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The Making of a name : the inside story of the brandswe buy / Steve Rivkin.

By: Rivkin, Steve [Author]Contributor(s): Sutherland, Frasco [Author]Material type: Text

TextLanguage: English Publication details: Oxford : O.U.P., 2004Description: 275pISBN: 0195168720Subject(s): Brand Name ProductDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
Textual Documents	Institute of Development Studies Kolkata	658.827 R 35 M (Browse shelf (Opens below))	Available		1460

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Previous	658.4083 W89M Mainstreaming environmental Management in the health care sector in India : toolkit for managers /	658.42 C 81 C Corporate governance and capital flows in a global economy /	658.8 EP 81 M A Manual for culturally adapted social marketing : health and population /	658.827 R 35 M The Making of a name : the inside story of the brandswe buy /	658.8342 P 594 P The Political economy of consumer behavior : contesting consumption /	659.190194 M 456 S Shoveling smoke : advertising and globalization in contemporary India /	659.2 M 11 N The New public : professional communication and the means of social influence /	Next

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